Thanks to COVID-19 pandemic, many businesses around the world are struggling to survive through this tough times. Businesses are making use of different digital marketing tools to boost sales whereas SMS marketing has been vastly overlooked as how simple and affordable, yet a very effective practice that can help businesses engage and gain customers' loyalty.

While consumers may disable notifications for email and other social networks, on the other hand, receiving a text message is the fastest way to reach them for urgent service updates and purchases or utilising SMS to drive traffic to your website or social media profiles

So how do you effectively use SMS marketing to boost customer's trust and loyalty?

1. Coupon Codes

Regular coupon codes sent via text message, using a keyword and short code combination, is an important factor in any brand's customer loyalty program. Customers who receive reminders to purchase, using coupon codes as incentives, have proven to purchase more often than when left to their own devices.

2. Thank You Messages

Companies can express gratitude to their repeat customers with special offers for making a purchase or with further information about upcoming products, services, and events. Automated thank you messages can be sent to customers after purchasing products. Making consumers feel appreciated and valued is crucial when developing long term customer relationships.

3. Timely Reminders and Alerts

In this jet paced life, many customers are feeling the pressures of longer working hours which sometimes results in missed appointments and even an opportunity such as big sales or promotion events. Using SMS marketing, you alleviate these by prompting customers with timely and helpful reminders and alerts.

In addition to this, you can use the proactive alerts and notifications to forewarn the customer about a technical issue or inconvenience in the near future.